Last Updated: November 2025
At Miranda Dental Centre, we are committed to protecting your privacy and maintaining the highest professional standards of care.
We respect your confidentiality and handle all personal and health information responsibly and transparently, in accordance with:
- The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
- The Health Records and Information Privacy Act (NSW)
- The Australian Health Practitioner Regulation Agency (AHPRA) Guidelines
- The Australian Dental Association (ADA) Code of Ethics
1. Our Privacy Commitment
Your privacy is central to everything we do at Miranda Dental Centre. We ensure your personal and health data is protected by:
- Using secure, encrypted systems to safeguard your information.
- Complying with all legal, professional, and ethical obligations.
- Providing factual, accurate, and evidence-based information on our website.
- Avoiding misleading or unverifiable statements in our communications.
- Using your information only with your informed and written consent.
- Being transparent about how your data is collected, stored, and used.
- Allowing you to access and correct your personal information at any time.
2. Information We Collect
We collect and store information necessary to provide safe, effective, and personalised dental care.
Information may be gathered through:
- Website forms (appointment bookings, contact enquiries, newsletters).
- Patient registration, consent, or feedback forms.
- Communications via phone, email, or in-person visits.
- Secure third-party platforms used for bookings or payments.
The types of information we collect include:
- Personal details: name, address, date of birth, contact information.
- Health information: medical history, dental records, allergies, and medications.
- Financial information: billing details (credit card data is never stored).
- Digital information: anonymised website analytics and cookies for site optimisation.
3. Testimonials and Patient Images
At Miranda Dental Centre, honesty and professionalism guide all our patient communications.
We follow AHPRA and ADA advertising rules to ensure everything we publish is factual, ethical, and compliant.
Testimonials
While we value every patient’s feedback, AHPRA regulations prevent us from publishing testimonials that mention treatment results or clinical performance.
This means:
- We do not share or post reviews that refer to treatment outcomes, results, or practitioner skill.
- We may display general feedback that focuses on non-clinical aspects such as staff friendliness, comfort, or service quality — provided it doesn’t refer to outcomes.
- Patients are free to share experiences on independent platforms like Google Reviews, but we do not repost, link, or comment on those reviews from our website or social media channels.
This ensures all public information about Miranda Dental Centre remains balanced, transparent, and compliant.
Before-and-After Images
We understand that clinical images can help patients understand treatment options. However, these images must always comply with AHPRA and ADA guidelines.
If we use before-and-after photos, we ensure that:
- Only real Miranda Dental Centre patients are featured, with their written, informed consent.
- No stock, model, or digitally edited images are used to show treatment outcomes.
- Photos are taken in consistent lighting, angle, and position for accuracy.
- Every image is displayed with a clear disclaimer:
“Results may vary between individuals. Any surgical or invasive procedure carries risks. Before proceeding, you should seek a second opinion from an appropriately qualified health practitioner.” - “After” images are never shown more prominently than “before” images.
- Clinical photos are used only for educational or informative purposes, not for promotional claims.
4. Purpose of Collecting Information
We collect and use your information to:
- Schedule and manage appointments efficiently.
- Provide accurate diagnosis and treatment tailored to your needs.
- Maintain complete and up-to-date health and billing records.
- Send appointment reminders or dental care updates (only with your consent).
- Comply with our professional, legal, and regulatory obligations.
- Support internal quality improvement, staff training, or de-identified research.
5. Marketing and Opt-Out
From time to time, we may send you educational newsletters or updates about our services — but only with your explicit consent.
You can opt out of these communications anytime by contacting us directly.
6. Storage and Security
We take the security of your information seriously and use multiple safeguards, including:
- Encrypted digital storage and secure server access.
- Regular data security audits and password protection.
- Firewall protection and cybersecurity monitoring.
- Secure shredding or deletion of outdated records in accordance with legal requirements.
7. Disclosure of Information
We only share your information when necessary for your care or when required by law. This includes:
- Referrals or coordination with other trusted healthcare providers.
- Legal obligations (e.g., subpoenas, court orders).
- Situations involving the safety of patients or staff.
- Confidential sharing during legitimate business transitions.
We never sell, rent, or exchange your personal data with third parties for marketing purposes.
8. Your Rights
You have the right to:
- Access your personal and health information.
- Request corrections to inaccurate or outdated data.
- Withdraw consent for marketing or image use.
- Lodge privacy complaints with our Privacy Officer or the Office of the Australian Information Commissioner (OAIC).
9. Cookies and Analytics
Our website uses cookies and analytics (such as Google Ads and Meta Ads) to improve your browsing experience.
These tools collect only anonymised data and do not identify individual users.
You can disable cookies in your browser settings at any time.
10. External Links
Our website may contain links to external sites for your convenience.
Miranda Dental Centre is not responsible for their privacy policies, security, or content.
We recommend reviewing each site’s privacy policy before providing personal information.
11. Online Professional Conduct
Our team strictly follows AHPRA and ADA standards for online communication and marketing.
We ensure all online materials are factual, professional, and compliant — avoiding testimonials, exaggerated claims, or unverified treatment results.
12. Complaints and Breach Handling
If you believe your privacy has been breached, please contact our Privacy Officer at Miranda Dental Centre immediately.
If your concern remains unresolved, you may refer the matter to the OAIC or the Dental Board of Australia.
13. Policy Updates
This Privacy Policy may be updated periodically to reflect new regulations or technology.
The most recent version will always be available on our website with the “Last Updated” date clearly displayed.